Monthly Archives: July 2012

Why eCommerce Can Thrive in a Soft LCD TV Market

Image from: Old Television / Shutterstock CNN Money recently reported that for the first time ever, shipments of LCD TVs were down in Q1 2012. The article attributes the decline to market saturation – most consumers already own a flatpanel TV, and those who don’t are likely willing to defer their purchase, especially given the weak global economy. We’ve seen from past research that the majority of TV purchases are

The Extinction of Books: Fact or Fiction?

Image from: Books on Fire / Shutterstock At night, if you listen closely, you can hear the defeated sighs of librarians everywhere across America. Or maybe I’m exaggerating? I probably am.  I’ve been reading so much fiction lately on my Kindle that my thoughts are becoming almost aggressively poetic. And guess what? I’m not alone in my voracious intake of virtual literature. Recently Tech Crunch reported that ebook sales have

Sunday Series: Office and School Supplies

Image from: Colored Pencils / Shutterstock I love office supplies. No one should ever leave me alone in a supply closet of office supplies unless they want to return to the sight of me hoarding fresh notebooks and pens. This Sunday Series I decided to take a look at June’s data for the industry profile of Shopping>Office and School Supplies, and I noticed that a few of the biggest movers

The Weekly Compete Pulse

I don’t want anyone to label me the harbinger of misery when I say this, but:  Back To School Season is upon us! Summer is ebbing and it’s time to start looking into those crucial back-to-school buys. Luckily a few tips and tricks can help us consume responsibly. Digiday put out an article on how to target the back-to-school shoppers, and two of our own writers produced pieces on the

Digressing to Discounts: Digging for Deals Online

Image from: Discount Shopping Online / Shutterstock With school right around the corner, I have found myself shopping for the best deals around. Whether I’m looking for furniture, books, or nearby deals, discounts are always on my mind. With that being said, I was curious as to see as to what types of discounts consumers alike are looking for. When I did a broad keyword search for the word discount

Digital CMO Series: Possible Worldwide

At the Digital CMO Summit this past May, we caught up with our New Influencer’s Panel host Kunal Muzumdar. Kunal is the Director of Strategy at Possible Worldwide where he oversees the strategic planning, social media and emerging media disciplines across the agency. Kunal Muzumdar, Director of Strategy, Possible Worldwide at the 2012 Digital CMO Summit by Kantar Media Compete. www.digitalcmosummit.com Hear from Kunal in this exclusive one-on-one interview –

Amazon’s Role In The Office Supply Market

Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season.   Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school

Is Southwest’s Acquisition of AirTran Helping its Online Presence Take Off?

Image from: Plane Taking Off / Shutterstock With generally slim profit margins, airlines must do whatever possible to remain competitive.  Southwest decided that meant buying AirTran, now a wholly-owned subsidiary of Southwest.  The acquisition agreement was signed May 2, 2011 with the mission of improving the business, in part through better economies of scale.  Since then, routes have been consolidated and integration of frequent flyer programs is under way.  But

Is Subway Going for the Gold?

Image from: Michael Phelps Eating Footlong / Flickr With the upcoming London Olympics right around the corner, it’s nearly impossible to miss the Michael Phelps craze. Whether he is swimming the butterfly or describing his favorite sub, Phelps has been in the public’s eye. All this talk about Phelps led me to Subway.com where 5 Dollar footlongs, Apolo Ohno, nutrition facts, and the avocado craze were heavily promoted. Has Subway

Is DollarShaveClub.com a Threat to Gillette and Schick?

Image from: Man Shaving Face / Shutterstock Nothing works quite like humor to give a fledgling business a publicity boost.  But does this particular venture have staying power or is it just a flash in the pan?  In March, Dollar Shave Club opened its doors offering men a convenient and potentially cost effective way to replenish their razor blades.  To generate buzz, the company launched a brash and cheeky web

Sunday Series: Reading and Writing

Image from: Reading Photo / Shutterstock So, it’s officially summer (aka grueling heat that makes you wish you never complained about chilled, cozy winter) and what does that mean? Free time! Or at least envying those that can afford to sink into a lazier schedule once the sun starts shining. If you’re anything like me, you spend the year making mental notes about books you want to check out when