Monthly Archives: June 2012

Digital CMO Series: Four Seasons Hotels and Resorts

Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts gave us an insider’s look into their digital strategy. With a heavy emphasis on digital, Four Seasons is paving the way for marketers in the luxury hotel industry and beyond; maintaining a consistent brand message and experience for the consumer both online and off. Elizabeth identified a number of key points on the state of “luxury” today

Weight Watchers Stays Top of Mind for the Health Conscious

Image from: Weight Loss Image / Shutterstock Summer is 8 days away, and that New Year’s Resolution to shed some pounds and get ready for summer ahead of time is firmly in the rearview for most of us (and probably completely forgotten by still more!).  A quick check of my own mid-section tells me I probably could have done a better job monitoring my fitness this winter, and while my

The Oatmeal vs. FunnyJunk Round II: Generating Ad Revenue from Stolen Content

Image from: The Oatmeal Last year, we wrote about two humor sites: The Oatmeal and FunnyJunk. At the time, Matthew Inman of The Oatmeal posted a comic explaining that FunnyJunk had been hosting many stolen comics from across the web, and profiting off of them through advertising revenue. We noticed that as of last year, content creators like The Oatmeal, were receiving significantly fewer unique visitors than content-aggregating sites like FunnyJunk. Fast

Fans Live Stream NBA Playoffs, ESPN Sees Boost In Traffic

Image from: Tumblr The NBA playoffs is a pretty sore subject around the office right now, at least among Celtics fans. Losing to the Heat in Game 7 last Saturday definitely stung, but feelings aside I thought it would be interesting to take another look into how the Playoffs were impacting traffic online. Last time, we looked at search referrals to to see which teams were driving the most traffic. Since

Spring vs Summer Fashion: Which Sites Are Most Popular

Image from: Elle Back in March, I wrote about the most popular destinations for information on spring fashion trends. Fashion magazines like Glamour, Marie Claie, Esquire and Elle topped the list of popular sites people navigated to after searching for “spring fashion 2012.” I thought it would be interesting to do a similar search, this time for “summer fashion 2012” to see if the same sites we popular for summer

Sunday Series – Music Top Movers

Image from: Music Image / Shutterstock For this week’s installation of our Sunday Series, we have 10 websites that saw big increases in monthly Unique Visitors during the month of April from the “Music” category.

The Weekly Pulse

This week our Weekly Pulse has a social theme, starting with an article posted by Digiday that tried to decrease the importance of social media ROI; they assert that we shouldn’t “trade short-term ROI for long-term value.” Do you think determine social media ROI is still important? Do you know what not to post on your brand’s Facebook page? Check out Mashable’s list of 10 Facebook Marketing Mistakes to Avoid.

Ikea Keeps People Right at Home

Image from: Furniture Image / Shutterstock It’s safe to say that Boston has a higher cost of living than many other cities. In looking for my first apartment, I was reluctant on every price as it would be coming out of my pocket. Once my roommate and I finally decided on a steep priced two bedroom, we felt a little sense of relief that we had a place to live.

Did Sephora’s 15 Days of Thrills Increase Traffic?

Image from: daniel4d Beauty junkies beware: Sephora’s got a brand new website and has just wrapped up a killer campaign to show it off. Back in April, Sephora completely redesigned their website, and although traffic slightly decreased in April due to mixed reviews from visitors, Gizmodo proclaimes their new site to have the best-organized search for beauty products on the web. Sephora’s new site is a force to be reckoned

Prometheus Appeals to Sci-Fi Fans Both Young and Old

Image from: daniel4d If you’re anything like me, you’ve been anxiously awaiting Prometheus as one of this summer’s most epic movies.  Also, if you’re anything like me, you’ve been watching Alien on repeat in anticipation.  Why Alien, you ask?  For one, Prometheus marks Alien director Ridley Scott’s return to sci-fi after 30 years of making more terrestrial but equally entertaining movies such as Gladiator and Black Hawk Down. Even more

Mom vs Dad: Who Gets More Love?

Image from: Mother’s Day Image / Shutterstock Spring is filled with many special days.  Earth Day, Cinco de Mayo, Memorial Day…and most importantly, Mother’s and Father’s Day.  In the battle between Mom and Dad, I am out to show which parent gets more love on their special day. Mom’s Get More Gifts 2 out 3 consumers planned to buy a Mother’s Day gift, but just half will buy by dad