Monthly Archives: June 2012

The Prominence of Prius

Image from: Prius Image / Shutterstock Toyota launched the Prius in the US in 2000, making it the second electric hybrid on the market following in the footsteps of the Honda Insight. While the Insight’s quirky initial design didn’t set the world on fire, Prius was able to quickly achieve success in a burgeoning segment of the market that eventually would see competition, both directly and indirectly, from nearly every

Is Search So Easy a Caveman Could Do It?

As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…

Have Man Candles Caught On? A Look Back Into Yankee Candle’s Demographics

Image from: Yankee Candle Last month, we wrote about Yankee Candle’s new line of candles of men, appropriately named “Man Candles.” Although the new scents released in the line, like “2×4″ and “Riding Mower” definitely seemed manly to me, I wondered whether Yankee Candle would be able to get more men interested in burning candles. Well, the numbers are in and I am surprised to say it appears as though this campaign

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was

Making Marketing History? Burberry Tweets Thank You GIFs

Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the

Sunday Series – Performing Arts

Image from: Performing Arts Image / Shutterstock For our Sunday Series this week, we have 10 websites with a big monthly increase in Unique Visitors from the Performing Arts/Festivals/Venues category. Enjoy!

The Weekly Pulse

Did you know that almost 25% of retailers’ emails never reach the inbox? Boston Innovation writes about a recent email study and questions whether email marketing is dead (or at least losing effectiveness). How did your last email marketing campaign go? Who are the real online influencers? According to Mashable’s latest infographic, people are more influenced by people they actually know, rather than brands or celebrities. Lots of time is

May 2012 Fast Movers

Image from: Flowers Image / Shutterstock Below are 10 websites with a large month-over-month increase in Unique Visitors for May 2012. Mother’s Day appears to have made a big impact, as the top 3 sites are for flowers.

The Monster of All Job Searches: Analyzing Job Hunting Trends

Image from: Job Search Image / Shutterstock Last year we took a look at where 20-somethings were searching online for jobs, and with even more 20-somethings entering the job market as well as an economy on the rise after a tough recession, it’s safe to say that people have been looking for employment. Looking at Compete.com we can see the unique visitors for top online job boards. LinkedIn.com takes the

May 2012 US Search Market Share Report: Bing Up, Yahoo Up, Google Down

We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing. Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%. Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market. AOL’s share remained unchanged at 0.8% for the third month in a row. The overall search

Cream Cheese Tops the Charts for Kraft

Image from: Cheese Cake Image / Shutterstock I was hosting a lunch for friends the other week and I wanted to make cheese cake for dessert.  Like whenever I am in the need for a new recipe, I took to the internet.  Among the usual recipe sites that appeared in the results, the Philadelphia cream cheese page popped up.  Intrigued, I did a little research to see how successful Kraft