The Weekly Pulse

Weekly Pulse

We all know what happens when a user-generated campaign goes awry (see: #McDstories), so helpfully Mashable compiled a list of 3 user-generated campaigns that got it right. What do you think makes a good UGC?

Do you know social media marketing’s biggest myths? Digiday published an article this week as part of The Social Operating System that includes opinions on social media from agency executives.

Kevin Gibbons from Search Engine Watch writes about content marketing and why it is a better SEO strategy than link building. He insists “shifting your strategy from search marketing to content marketing is increasingly leading to higher search rankings and more organic traffic.”

How do you keep your audience engaged? Mashable put together an inforgraphic describing the ins and outs of reaching people. For instance, did you know that while 80% of people will read the headline of your content, only 20% will read the whole post?

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.