The Weekly Pulse

Weekly Pulse

Did you know that almost 25% of retailers’ emails never reach the inbox? Boston Innovation writes about a recent email study and questions whether email marketing is dead (or at least losing effectiveness). How did your last email marketing campaign go?

Who are the real online influencers? According to Mashable’s latest infographic, people are more influenced by people they actually know, rather than brands or celebrities.

Lots of time is spent talking about how to measure social media’s ROI, but have you ever considered how to measure the health of your brand’s social media? Check out these 9 performance indicators to see what is or isn’t working for your brand.

Do your social ads actually look like ads? Digiday discusses how, as consumers, we don’t like advertising in social media, and as a result brands have had to “make their advertising not look like advertising at all.” How have social ads affected your brand’s credibility?

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.