We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing.
- Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%.
- Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market.
- AOL’s share remained unchanged at 0.8% for the third month in a row.
- The overall search market – as defined by these 4 engines – saw a 2.5% increase in volume from April. This is the second search query volume increase since December 2011.