The Weekly Pulse

Weekly Pulse

This week our Weekly Pulse has a social theme, starting with an article posted by Digiday that tried to decrease the importance of social media ROI; they assert that we shouldn’t “trade short-term ROI for long-term value.” Do you think determine social media ROI is still important?

Do you know what not to post on your brand’s Facebook page? Check out Mashable’s list of 10 Facebook Marketing Mistakes to Avoid. For instance, they say that posts between 100 and 250 characters get 60% more Likes, comments and shares than ones that are more than 250 characters.

For B2B marketers, Boston Innovation writes about how to reach untapped business prospects from within your social circles. They stress the importantance of community, citing that 60% of the average B2B purchase decision happens before talking to a sales rep.

Foursquare completely revamped their service this week, and according to Gizmodo, you should care about these changes. In fact, they compare FourSquare to Yelp, although instead of strangers giving you reviews and recommendations, it’s your friends.

Finally, Engadget reported that we can now easily buy mobile-only Facebook ads. These sponsored stories will show up in users’ mobile news feeds.

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.