Monthly Archives: May 2012

Will IKEA Take Over The World or Just the World Wide Web?

Image from: Ikea Image / Shutterstock In the last year sales for IKEA have risen and with plans to expand even further it looks like the Swedish owned furniture store may just land on every continent. But with the success of growth internationally, how is IKEA fairing in the US? Looking at Compete.com we can see that visitors to Ikea.com are spending a good deal of time on the site.

DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!

Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a

The Future of Social is Mobile

Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next

Memorial Day Travel: Most Popular Airports

Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among airports, suggesting Atlanta had the most people visiting or passing through. FourSquare data shows day-of

Gifts.com: Helping Gift Givers and Retail Sites Alike

Image from: Gifts Image / Shutterstock With Mother’s Day in the not-so-distant past, and Father’s day on the near horizon, there is no shortage of places to search for, and buy gifts online.  For those of us who are a bit “gifting challenged” there are also a few services out there that will help us find something for the guy or girl who has everything. The “Gift Gurus” over at

Tracking Foodies Online: An Updated Look into Gilt Taste

Image from: Food Image / Shutterstock Last summer, we wrote about Gilt Groupe’s new website: gilttaste.com. Now that the site has been around for about a year, I thought it would be interesting to take an updated look into the site. Traffic to Gilt Taste over the last year has been fairly steady, averaging around 100,000 unique visitors each month. As for the demographics that we discussed last year, the

“Game of Thrones” King of Online Marketing

Image from: Forbes It seems as though everyone is talking about “Game of Thrones.” In fact, a few weeks ago Forbes reported that the show is on track to become the most pirated show of 2012, stating the show’s April 30th episode was downloaded 2.5 million times in just one day! Obviously, the show has a large impact on traffic to the HBO site. You’ll notice that “game of thrones”

Sunday Series: Dieting/Fitness/Beauty

Image from: Dieting Image / Shutterstock This week, out Sunday Series features 10 websites with large monthly increases in unique visitors from the dieting/fitness/beauty category!

The Weekly Pulse

Facebook’s IPO was the main subject of the news this week, as the stock price closed at $38.42 a share after the first day of trading. Mashable published several posts about Facebook’s IPO, including a breakdown of who got rich and a list of other companies that could be the next big tech IPO. Twitter was also in the news this week, as they announced that they will offer a

Is the QR Code Dead?

Image from: QR Code Image / Shutterstock Earlier today, I read an article on Mashable describing 5 reasons why your QR code marketing is broken. According to the post, one reason that QR code marketing campaigns don’t work is because most people don’t understand what QR codes are; they cited a study of college students where 78.5% responded that they did not know how to scan a QR code. In

DIGITAL CMO SERIES: Jack Flanagan, Bluefin Labs

Last week in Beverly Hills, CA Compete hosted the ninth annual Digital CMO Summit. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities.  The agenda was jam-packed with top-notch speakers who shared their perspectives on The Impact of Influence, the 2012 Summit theme. Over the next few weeks we plan to share with you the highlights and decks from their presentations. First up