Image from: Olympics Image / Shutterstock
With opening ceremonies just 58 days away, excitement for the summer Olympics was in full swing as the Torch Relay began last weekend. I wanted to see which events are drawing the biggest crowd, so I checked the search referrals to the london2012.com (click to enlarge).
Surprisingly, there is no specific event was mentioned until the 22nd search referral, “when does the 2012 gymnastics olympics start” which drove .61% of traffic to the site. Instead, the majority of the search referrals revolved around the games as a whole, or information about the date or schedule.
Next I looked at the daily keyword destinations for the term “london 2012” in the hopes of finding an event-specific site on the list.
On the keyword destinations, the website for the USA’s Olympic basketball team was #16 on the list, accounting for .72% of search volume. Either way, there wasn’t an event that blew search traffic out of the water.
Which event are you more exited for: basketball or gymnastics? Or is there another event that is your favorite? Let us know in the comments!
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.