Tracking Foodies Online: An Updated Look into Gilt Taste

Food Heart

Image from: Food Image / Shutterstock

Last summer, we wrote about Gilt Groupe’s new website: gilttaste.com. Now that the site has been around for about a year, I thought it would be interesting to take an updated look into the site.

Traffic to Gilt Taste over the last year has been fairly steady, averaging around 100,000 unique visitors each month.

Unique Visitors to gilttaste.com

As for the demographics that we discussed last year, the age demographics of users has seen some slight shifts: users in the 45-54 age category  have grown significantly since the site’s original launch, while users ages 25-34 have decreased.

Gilt Taste Age Demographics

The income of Gilt Taste’s users has seen some shifts as well. Users in the 600-100K category have increased since the site’s original launch, while users who make under-30k appear to have stopped using Gilt Taste as frequently.

What do you think is the cause for this shift? Have you checked out any of Gilt Taste’s offerings? Which age/income group do you think their products cater towards?

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.