Image from: Forbes
It seems as though everyone is talking about “Game of Thrones.” In fact, a few weeks ago Forbes reported that the show is on track to become the most pirated show of 2012, stating the show’s April 30th episode was downloaded 2.5 million times in just one day!
Obviously, the show has a large impact on traffic to the HBO site. You’ll notice that “game of thrones” is the second most popular search referral term, driving 12.61% of search referral traffic. “Game of thrones season 2” also appears further down on the list, accounting for 3.24% of search referrals share.
Looking at the unique visitors to hbo.com, we can see a see that traffic steadily increased throughout the entire first season of the show last year.
In addition to the HBO website, the show’s Facebook page also had a huge following. With 2.8 million fans, the page offers trivia, trailers of upcoming episodes, and even a link to buy “Game of Thrones” merchandise. And in case that wasn’t enough, it was just announced that “Game of Thrones” marketers have jumped on the latest marketing trend: gamification. Boston-based game company Disruptor Beam will create a a “Game of Thrones” social game available for users to play on Facebook.
Have you tried incorporating gamification into any of your latest marketing campaigns?
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.