The Weekly Pulse


Facebook’s IPO was the main subject of the news this week, as the stock price closed at $38.42 a share after the first day of trading. Mashable published several posts about Facebook’s IPO, including a breakdown of who got rich and a list of other companies that could be the next big tech IPO.

Twitter was also in the news this week, as they announced that they will offer a “Do Not Track” feature. Users who enable this feature will block Twitter from collecting information through their cookies.

Does your SEO and social strategy include Pinterest? According to Search Engine Watch, the new network’s 8.3 million active users should not be overlooked. They assert that the Pinterest’s users are still growing, are becoming more gender balanced and insist that Pinterest should be just as important as Twitter and Facebook in your social strategy.

Content marketing is “all the rage” according to Boston Innovation, but how can you keep up with all of the latest trends? They have put together a post that details 7 principles of content marketing. For instance, they say that marketings should follow the 70/30 rule: 70% of content curated, 30% branded.

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.