The Weekly Pulse


This week, our Digital CMO Summit was held in Beverly Hills. For a snapshot of the content that we covered, check out our list of 10 Tweets from the Summit. For more tweets follow the Digital CMO Summit @dcmosummit or check out our hashtags #digitalcmo and #dcmosummit.

Are your Facebook fans engaged with your brand? Mashable provides us with 4 tools that can help boost Facebook engagement. For instance, they recommend EdgeRank Checker to make sure that your posts reach the maximum number of fans possible.

According to a Gizmodo article published this week, Facebook is testing a new feature called “Highlight” where users can pay to promote their own posts. Is this a feature that you will use? Do you think promoting your Facebook status to your friends is worth a few dollars?

What social media trends are present in your city? Boston Innovation discusses the social media trends in Boston and concludes that brands are more likely to be on Facebook than on Twitter.

Pinterest has been on everyone’s mind lately, as people try to figure out a way to use the new social network to promote their brand. But have you ever considered using Pinterest in a different way? Search Engine Watch tells us 4 ways to use Pinterest for market research.

Do the high level executives at your company “get’ social media? Digiday published an article this week stressing the importance of executive support of today’s social platforms. Subsequently, the post features way for brands to “talk social media” with top execs.

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.