Harry Potter Fans: Are You On Pottermore?

Pottermore

Image from: Word of the Nerd Online

I am a self-proclaimed Harry Potter nerd. I’ve read all of the books a millions times, have practically memorized the movies and I  may or may not have a replica of Hermione’s wand at home. So needless to say last September when I got my welcome letter to join in the beta testing of Pottermore I was more than excited, I was thrilled! After joining, I used the site pretty regularly at first, but after I made my way through all of the 17 online chapters of Harry Potter and the Philosopher’s Stone I lost interest waiting for new content.

Harry Potter made the news yesterday when we learned that the Harry Potter e-books would be available for Amazon Prime users to borrow for free from the Kindle Owners’ Lending Library. “Cool, but who hasn’t read Harry Potter yet?!” I thought to myself, until I realized perhaps not everyone is as obsessed with Harry Potter as I am. Then I thought back to Pottermore and wondered if other Harry Potter fans had gotten as bored with the site as I had.

For those of you unfamilar with Pottermore, J.K. Rowling describes the site as an “online reading experience” where users can re-read the books online, with new and exclusive content from the author herself. The site was originally announced in July of last year, and fans were given the opportunity to win a chance to be part of beta testing as part of the “Magical Quill Challenge.” In order to ease users onto the site, welcome letters were slowly sent out over the next few months until the site was finally opened to the public this past April.

I looked at the Unique Visitors and Visits/Person to Pottermore and it appears as though popularity among the original batch of beta testers has steadily declined over the last year.

UVs and Visits to PottermoreAll hope for the site is not lost, however. The site saw a huge spike in the Daily Reach and Attention to Pottermore on the day it was opened up to the public.

Daily Reach and Attention to Pottermore

Going forward, it will be interesting to see if the users who joined in April will stick around. Have any of you checked out the site? What did you think of the exclusive content? What features do you think the site would need to have to keep your interest?

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.

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  1. Di Hobson

    Have to agree. In combination with the Google zoo escapees, looks like the popularity of Harry Potter related sites are slowly and steadily declining since Deathly Hallows 2.

    Reply

  2. Ricky Strode

    I loved the books and the movies. However, they always seem to find away to mess up a good thing. I hope things begin to turn around, because I would love to dig a little deeper.

    Reply

  3. Charlotte

    They should add some members-only new and exclusive content on a weekly basis. It’s great that the books are free to read online, but Kendra is right, I think they need to keep the content “fresh” to incite repeat visits and new visitors!

    Reply