We just wrapped up three days at Compete’s Digital CMO Summit in one of the most famous zipcodes in the universe: 90210. This year’s theme was the Impact of Influence and as we spent time in Beverly Hills we explored how brands and their agency partners harnessed the disruptive forces of new media to engage with customers. We have learned so much over the past three days and are excited to share new ideas, new content, new platforms, even more connected data- and how we are trying to understand it all.
Below are our some tweets from the event:
“Heading to LA for the always amazing annual Digital CMO summit organized by Kantar Media Compete #digitalcmo” – @richardf100
“Michael Farrah and Andrew Steel from Funny or Die take the stage #dcmosummit #digitalcmo” – @joleejen
“Gr8 quote: it’s not about having a digital strategy; its about having a strategy 2 succeed in a digital world #digitalcmo” – @epizzinato
“Digital cmo new influencers panel-“first craft brand story then leverage the right social platform” #digitalcmo” – @paul_longo
“#digitalcmo “content marketing is the new black” Elizabeth Pizzinato, Four Seasons Hotels @fourseasons is refreshingly progressive” – @asolmssen
“3Vs of Data: velocity, volume and variety all increasing. Thanks @nick9nyc #digitalcmo” – @tsteinman
“So many great quotes coming out of @shing’s mouth…”Brands need to be engines of difference” #digitalcmo” – @goodridge
“@Youtube now at 800,000 users, uploading 23 hours a minute with 3 BB videos viewed daily. Suzie Reider #digitalcmo @dcmosummit” – @jlkelly
“Now is the time! @dcmosummit: “Only 38% of brands are tracking social content success by sales/leads” @jeffragovin #digitalcmo @buddymedia” – @jeffragovin
“Nice @shingy de-friending, de following wave coming, “I only want ppl in my social graph who will pick me up at the airport” #dcmosummit” – @nick9nyc
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.