The Weekly Pulse


We have been talking about Klout a lot lately; first we reported that they launched a mobile app for checking your score on the go, and then we wrote a blog post discussing the popularity of the social service. This week, TechCrunch announced that Klout has released a new, speedier API.

Boston Innovation posted an article about Bettina Hein, CEO at Boston-based Pixability and co-author of the upcoming Video Marketing for Dummies, and some of her video marketing tips. For instance, Hein suggests you shouldn’t set out to make a “viral” video. She says, “Lots of people talk about making viral videos, and they are really setting themselves up for failure.”  Check out the rest of the article to see her tips for success!

Where do you check your email most often? A new report from Direct Marketing News suggests that mobile email will overtake web and desktop email by June. How will you change your email marketing campaigns as a response to this shift?

Do you know how to tell if your site is under optimized? Check out Search Engine Watch’s list of characteristics of websites with too little SEO to find out.

How much of your social media marketing is automated? Jeremiah Owyang of Mashable insists that automated social media marketing could change Facebook; he asserts that this may lead to the invention of alternative social media networks, among many other things. What do you think? What effect do you think automation has on Facebook?

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.