NBA Playoffs: Can Search Data Predict A Winner?

NBA Playoffs Bracket

Image from: NBA.com

We’ve written several posts about the Stanley Cup Playoffs in the past few weeks, and now that the Bruins are out I have turned my attention to more important things – like the Celtics. Just as I did with the search referrals to NHL.com, I decided to take a look at the search referrals to NBA.com to see which teams were driving the most traffic.

Daily Search Referrals for NBA.com

The Lakers, Heat, Bulls, Celtics and Knicks were the teams that made it onto the top 10 referrals list. Which, if any, of these teams do you think will make it to the final round? Let us know who you are rooting for!

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.