Monthly Archives: May 2012

Can Peer Pressure Force You To Exercise?

Image from: Running Image / Shutterstock Right about now, I really have no excuse not to go for a run outside. It is a beautiful day, perfect for running, and with summer approaching I should be preparing to be in a bathing suit. Coincidentally, Mashable published an article today about social fitness apps and questioned whether the social aspect of these websites and apps will make users more likely to exercise. In

An Updated Look Into the Battle Between Pinterest and The Fancy

Image from: iTunes In February, we wrote about how The Fancy, a site very similar to Pinterest, was poised to take over a chunk of Pinterest’s traffic with the launch of their new web store. We compared traffic to both of the sites in their first four months of existence, and noticed that users adopted The Fancy much more quickly than they did Pinterest. We also noticed that although The

Webinar Replay: Ad Effectiveness Tools Can Help!

Image from: Floris Slooff/Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Learn how our panel based solutions are able to provide data and insights you need to understand how your advertising affects consumer behavior. A few takeaways from our presentation: An ad campaign impacts consumer behavior beyond just the brand site, extending into 3rd party site research, competitive visitation, search, and

Can Dane Cook’s Twitter Followers Generate Buzz About New TV Show?

Image from: TV Equals Everyone know about comedian Dane Cook. He has released five comedy albums, has starred in a handful of movies and TV shows, and has managed to accumulate over 2,800,000 Twitter followers. So I was intrigued when I read an AdAge article that suggested that Cook’s high number of Twitter followers gives his new TV, called Next Caller which will air on NBC in the fall, a leg

Gearing Up For The 2012 Olympics: What Are You Excited For?

Image from: Olympics Image / Shutterstock With opening ceremonies just 58 days away, excitement for the summer Olympics was in full swing as the Torch Relay began last weekend. I wanted to see which events are drawing the biggest crowd, so I checked the search referrals to the london2012.com (click to enlarge). Surprisingly, there is no specific event was mentioned until the 22nd search referral, “when does the 2012 gymnastics

Entertainment junkies flock to Ticketmaster, Fandango and StubHub

Image from: Ticket Image / Shutterstock With the summer concert season upon us, and lots of great shows coming to Compete HQ’s hometown of Boston in the next few months, there’s a ton of buzz online about the best shows, and the best venues.  I wouldn’t mind checking out some of my favorite artists this summer, and maybe catch a Sox game or two.  Where does a fan go if

Sunday Series: Photo Sharing

Image from: Photo Image / Shutterstock Happy Memorial Day weekend! This week for our Sunday Series we’ve got 10 photo sharing sites with large monthly increases in unique visitors.

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

Free Report – Digital Trends: Consumer Behavior in Key Financial Sectors

This white paper provides an update on financial service (FS) consumer online behavior trends that occurred over the past year. We aim to provide you with a clear sense of what is currently going on in the online landscape by examining key metrics – derived from Compete’s panel of two million consumers – to evaluate and benchmark how the industry is performing.

Indianapolis Motor Speedway Losing the Race For Search Referrals

Image from: Indy 500 Image / Shutterstock According to their website the Indianapolis Motor Speedway, home to the Indy 500, has “long prevailed as an icon of motorsports excellence.” That may be true, but their online presence has a much less spectacular following. Their site, indianapolismotorspeedway.com, usually sees a fairly low number of unique visitors each month, but experiences huge month-over-month increases (590% last year, and 821% the year before) around

Will The Force Be With All Of The Star Wars 3-D Re-Releases?

Image from: Emerson College ECommunication Thoughts Tomorrow is one of the most important days in my young life. Star Wars turns 35. Let that sink in for a minute. It’s been 35 incredible years since those genius yellow words of sci-fi storytelling scrolled across screens around the country and inspired the world. The franchise that has had one of the most significant impacts on American pop culture has held its