Monthly Archives: April 2012

Will Zuckerberg Cause an InstaFail?

Image from: White Gadget If you’ve been anywhere on the web in last 24 hours you are aware that photo sharing app Instagr.am has not only expanded their app to Droid systems, but has been acquired by Facebook. And while this billion dollar deal is looking pretty good for the 13 person company, others on the web seem skeptical. I decided to see how other companies that Facebook acquired have

Instagram vs. Picplz – The Tale of Two Photo Apps

Image from: Camera Image / Shutterstock As everyone on the planet is now aware, Instagram, the mobile photo-app of choice among hipsters, is going to be acquired by Facebook  for a magical $1 billion. The world of consumer apps is tough – how many other photo apps are out there that had close to the same functionality but yet didn’t take off like Instagram did?  In the case of Instagram,

Real estate aggregators Trulia and Zillow dominate the online home hunt

Image from: Real Estate Image / Shutterstock As the real estate market in the U.S. continues steadily gaining a slow momentum, it’s becoming increasingly clear potential homebuyers have moved online to look for their dream homes.  Gone are the days of contacting a real estate agent first, and letting them do the leg work required to find the right houses to look into.  With sites like Trulia and Zillow, consumers

Baseball 2012: Search Terms That Drive Home Run Traffic

Image from: Baseball Image / Shutterstock The start of Spring is not complete without baseball. As the MLB got off to another  intense start last week, I decided to use Compete to find out what fans have been searching for to get their baseball season started. I found the top 20 search referrals for Baseball to be interesting when looking at this specific industry in Category search. It seems as

Best Buy Looks to Grow E-Commerce Amid Massive Rivals

Image from: Reuters The online consumer electronics space is a competitive, yet valuable market. As technology rapidly improves, not only do retailers need new inventory — they need new strategies to keep up with a particularly saavy customer base. Best Buy recently declared they will increase focus on growing their online business; however in doing so they will have to take market share away from the two largest online retailers

Sunday Series: Online Classes

Image from: Books Image / Shutterstock Happy Easter! This week’s installment of our Sunday Series revolves around online education. Below is the list of sites with the highest monthly increase in Unique Visitors from the “Online Classes” category.

The Weekly Pulse

Today marks one week since all brands on Facebook were switched to Timeline. How did your transition go? Here at Compete, we were excited to debut our fun new cover photo on our Facebook page. What effect has Timeline had on your brand? According to TechCrunch Timeline has given a boost to video apps on Facebook. Not all reports on Timeline as positive, though. In fact, the guys over at Search Engine

Update: Where is #STOPKONY now?

Image from: Invisible Children Last month we wrote about how the #STOPKony campaign has taken the internet by storm. With the negative press that the Invisible Children organization has received since their video reached viral status I wanted to see how the organization was responding on the web. Looking at daily reach and daily attention for Invisiblechildren.com we can see that traffic has decreased in the last month. Interestingly, traffic

Does Room Key have the ‘Key’ to Success?

Image from: Hotel Image / Shutterstock Roomkey.com is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January.  Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands.  It’s gained the attention of travelers and industry professionals

Tablets and Magazines: A Match Made in Heaven

Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine. 

Let’s Get Personal: The New Content Discovery

Image from: LaptopImage / Shutterstock Online media aggregators have played a critical role in content discovery for years. According to Compete PRO, the News Aggregators and Socially Generated News category of websites has consistently garnered between 25-35M unique visitors a month over the last two years. While there has been a general decline in attention to the category, there is no denying that content discovery remains as relevant as ever