Stanley Cup Playoffs: Searching for a Winner

Stanley Cup Playoffs

Image from: NHL.com

Now that we are into round 2 of the Stanley Cup Playoffs, I thought it would be interesting to take a look back into the traffic. Last time, I checked out the top performing subdomains to the site, so this time around I wanted to look and see which search terms were driving the most traffic to the NHL site.

Daily Search Referrals to NHL.comEven though the Bruins have been sadly eliminated, I was still proud to see that two appearances of a Boston Bruins related keywords on the top 10 list. Interestingly, the Penguins and the Blackhawks, teams who are also no longer in the playoffs, also appear in the top 10 list.

Boston fans – who are you rooting for now that the B’s have been eliminated?

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.