The Weekly Pulse

Weekly Pulse

LinkedIn launched their long awaited iPad app this week, and decided to take a new direction for their social network’s app. According to Mario Sundar, LinkedIn’s social media manager, they designed the app “for how people use the iPad: morning and night infotainment.”

How do you measure the success of your brand’s social media efforts? Digiday writes about brands that claim to have found a way to capture the ROI of social media.

What do you know about gamification? Mashable published a list of 4 ways to keep your gamified community motivated, where they suggest strategies like creating an MVP program to reward users. To find out more about how gamification can apply to your email marketing, check out our State of Email free report!

When do you think the best time is to post to content to your brand’s Facebook page? According to a Facebook strategy report on Boston Innovation, it may be 12:00 AM on Sunday.

Speaking of best social practices, AdAge published an interesting article this week detailing the best way to address your social media followers wherein they stressed the importance of “cultivating a community.”

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.