This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper.
Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices.
Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce.
Download the free e-book and learn:
– Where is mobile most used
– What apps are most popular
– What items are most commonly purchased via a mobile device
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.