Best Sellers Battle for Traffic Online

Books 2

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Have you read any good books lately? After finishing The Hunger Games trilogy, I was looking for a new read so I decided to check out the New York Times best sellers list to see which books were on top in the fiction category.

Combined Print & E-Book Fiction:

  1. FIFTY SHADES OF GREY, by E. L. James
  2. FIFTY SHADES DARKER, by E. L. James
  3. CALICO JOE, by John Grisham
  4. FIFTY SHADES FREED, by E. L. James
  5. THE LUCKY ONE, by Nicholas Sparks

E. L. James’ new and controversial series grabs three spots out of the top five best sellers. Calico Joe, a baseball-themed novel by John Grisham comes in third followed by Nicholas Sparks’ The Lucky One. Obviously, these books are popular but I wanted to see which ones were getting the most views online, so I checked the Daily Reach to the authors’ websites.

Daily Reach to Author's WebsitesDespite claiming the top two spots on the best sellers list, E. L. James’ site receives the least traffic out of all the three sites. John Grishman’s website scored the highest overall traffic when reach spiked on April 11th.

How do you think these authors could increase traffic to their sites? If they published exclusive content, perhaps additional information about the story or characters, would you log on to read it?

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.

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  1. Asa

    I guess maybe I’ve been living under a rock, but I hadn’t heard about Fifty Shades of Grey (or the sequels). I think the reason is receiving less traffic is there are lots of alternate sources of information on her works, such as Wikipedia, as well as lots of news coverage about the books (a quick search found lots of hits). What’s interesting about book publishing in the era of e-books is how a book can now go “viral” very quickly since it’s so easy to download. I’m sure this sort of rapid spike in interest of a particular book will continue on a regular basis.