Looking for Love Online

Online Dating

Image from: Online Dating Image / Shutterstock

With more than 2.5 billion, with a B, minutes spent on dating sites last month, it’s quite clear online dating is here to stay.  More people are finding Mr. or Mrs. Right than ever online, and with so many success stories, it’s no surprise sites like Match.com & eHarmony continue to pull in millions of love seeking consumers every month.

With Compete PRO, we can see the online dating category is definitely a busy place, and there seems to be a niche for everyone from seniors to Christians.  Whether you’re looking for a long term relationship, a quick hookup or someone to go to services with on Sunday, you can find it online.  I’ll let you figure out what kind of dating you find on sites like Benaughty.com (which has grown their traffic x10 over the last 2 years)!

UVS to Dating Sites

Match.com, having been around for almost 20 years, has successfully asserted its position at the top of the food chain, more than doubling traffic over the last 2 years to a whopping 14 million unique visitors a month.  And those are only the unique visitors!  Match also sees close to 50 million visitors each month, meaning they’re not only attracting new users, they’re building a loyal consumer base that visits often, and views almost 20 pages a session.  To put that in perspective, there’s a little site called Facebook that generates 15 page views per visit.

Taking a look under the hood in the online dating category tells us more about how consumers are lookin’ for love in all the right places, online.

Daily Search Referrals for Dating and Relationship Networking

Here we can see consumers aren’t using generic dating terms to figure out which site to use.  With branded keyword terms occupying the top 50 slots in the category, the vast majority of consumers who wind up on an online dating site know what they’re looking for.  Give credit to effective advertising and branding on the part of Match.com, eHarmony, okCupid, Zoosk and others.  People don’t search for “online dating.”  They search for a site they know already.

We also get a very strong picture of brand loyalty by taking a looking at incoming traffic for Match.com & eHarmony:

Incomnig Traffic for eHarmony and Match

With so much traffic coming in direct to both sites, it’s obvious many people have their favorite site bookmarked, and know exactly where they’re going to head when they want to find a date; enviable statistics in the online world.

With online dating sites claiming thousands of marriages and engagements a day, it’s not surprising the space continues to grow exponentially.  What do you think?  Is online dating the way everyone will meet in the future, or is there still time to do it the old fashioned way?  Why are so many love-seekers doing their searching online?

I’d love to hear your opinion!  Hit me on twitter @tkeene6, or shoot me an email at tkeene@compete.com.

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  1. Alex

    Interesting statistics. Do you think there’s room for new entrants in the crowded marketplace of online dating sites? Perhaps smaller sites for niche interest groups.

    Reply

  2. Tim

    Thanks for the comment, Alex. I definitely think there’s still some room for more specialized sites. A few of them are my clients! I think the key is differentiating your offering in a way that pulls in a specific segment, and offers something unique for that segment.

    Much like the rest of the internet, if you have a great idea, and execute on it flawlessly, you’re going to have success.

    Reply