Image from: FanPop
Titanic madness is sweeping nations near and far everywhere, and as with any social media hype, the effects can be felt across the World Wide Web. Who knew 100 years later millions of young and old women (hey, maybe even some men) would be lusting over Leonardo DiCaprio playing a drool-worthy (and completely made up) Jack Dawson in 3 dimensional space?!? Along with the movie release, every news outlet has done some sort of editorial piece on Titanic legends and/or ran a Titanic special on Television (available in HD, of course) to commemorate the Titanic centennial. Every website has probably written a blog post about the event (ahem), and it’s hard to escape the madness as people everywhere throw out Titanic fun facts. Here’s the latest one: there’s a handful of people on Twitter who vocalize their shock in discovering oh hey, Titanic wasn’t just an idea James Cameron came up with in the middle of the night, but it actually happened. The fact that there is even one person who didn’t know Titanic was real is… pretty scandalous. I took a look at Compete data to see where exactly people are going when they search for the keyword “Titanic”, and wikipedia.org is in the number 3 spot and encyclopedia-titanica.org takes 10th place in daily keyword destinations—both of these sites beating out titanicmovie.com, which is in the number 14 spot.
Taking a look at the Unique Visitors trend of titanicmovie.com and encyclopedia-titanica.org over the past two years, titanicmovie.com was always lower in traffic until recently, hitting a peak in February and keeping with its upward trend in March. However, the site can’t quite keep up in growth with encyclopedia-titanica.org, reaching just under 100K Unique Visitors in March. I’m going to give my fellow internet goers the benefit of the doubt, and assume well-informed people expanding on their wealth of knowledge are the ones driving up traffic to the site, rather than dazed teenagers looking to validate that the Titanic actually did happen…
So even if being a historian isn’t your specialty, there’s plenty of us know the story and who have seen the movie and plenty of us who are pretty pumped to see it again in 3D. (When I saw the movie preview a few weeks ago for the first time since I was a ten year old brace face, I couldn’t breathe). It’s the love story of my generation, or as Wikipedia most perfectly puts it, it’s an “epic romantic disaster film,” that any woman between the ages of 22 and 35 can most vividly remember. We will use the Internet to research it, write it, and, to the horror of the world, we will tweet it.
Jessica Davidson is a Project Manager on the data team at Compete, and revels in working with big data on a daily basis. She is a graduate of Northeastern University, having completed her B.A. in Mathematics. Feel free to connect with Jessica about all things digital and intelligent on LinkedIn.