Could the Madmen Go Digital?

#Draping

Image from: Huffington Post

Madmen is back and with the newest trend of #draping surpassing the meme of #tebowing all over the Internet, I decided to look how the advertising gurus of the 60’s were holding up in the digital age.

Looking on Compete.com we can see that keyword “Madmen” returned the following searches:

Daily Keyword Destinations for "Madmen"

Amctv.com returned the highest search volume with approximately 64% of search, not surprising since AMC is the network the show is on.

Looking further at amctv.com we can see that traffic has been up in preparation of the season 5 premiere.

Daily Reach and Attention to amctv.com

With viewers of the show already using the Internet to show their support how could the network expand its social and search presence?

About Alyssa Maine:
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.