Is a “location-based flirting app” a good idea?

Smartphone Hearts

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This afternoon I read that Skout, a location-based social networking app for singles, recently received $22 million from Silicon Valley VC firm Andreessen Horowitz. Since I had never heard of Skout before, I decided to go more research. The app allows users to see, or “skout,” who is nearby – without disclosing their exact location. If you see someone you like, you can send a message or even a virtual gift to break the ice.

News of this was surprising, as it comes on the heels of the announcement that the “Girls Around Me” app was shut down this past weekend. “Girls Around Me” used data from FourSquare and Facebook to provide users a list of nearby women, and thus FourSquare cut off access to the app citing a “policy against aggregating information across venues.”

So I wondered, do people actually use this Skout? I checked out the Compete data, and over the past two years Unique Visitors have steadily increased.

UVs to Skout.com

Visits per person have increased as well, in fact they saw a big spike  last April.

Visits per Person to Skout.com

According to the data, people apparently like the service. In fact Skout reportedly has “millions of  community members” in 100 countries. Skout definitely seems to have more of an instant gratification factor than other dating sites.What do you guys think? Do you think this app sounds cool, or strange?

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.

Categories: Mobile

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  1. Jessica

    As online dating gains popularity, I can see a site like this trying to take a new spin and approach on a relatively awkward thing. I can see it being cool to the target group that pays a monthly fee to be on match.com, and being strange to those who prefer to meet people naturally, in “real life.”

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