Nerdfest 2012… I Mean PAX East 2012

PAX East 2012

Oh yes, it is that time of the year again– a wondrous time when nerds and geeks and normal people alike congregate at what has grown to become one of the biggest video game conventions to date. While E3 is known to be the largest expo geared towards video games, the people behind E3 have made it much more exclusive to the press. PAX (Penny Arcade Expo) has filled in that gap for gamers. Not to mention that since 2010, Penny Arcade has gone from having one annual expo, to having the expo occur twice every year! The main “Prime” conference is held late August to early September in Seattle, WA while their newest conference known as PAX East is held right here in Boston, MA.

UVs to paxsite.com

However, the true question is whether or not PAX losing steam or not? Looking at the graph above we can see the natural spikes that happen around conference time, however, it seems as if they’re slowly losing their hype year-over-year. Yet, ironically, each year both PAX Prime and PAX East sell out well before the expo’s date, meaning that regardless of their site’s declining numbers, the two conventions must be doing something right.

UVs to paxsite and e3expo

Comparing PAX to E3’s traffic (above), we can see that PAX still has some ground to fill if it ever wants to ride with its big brother, but hey, at least the casual gamer can get into the PAX convention for a reasonable price. However, that’s not to say that Penny Arcade as a whole is going downhill. Conversely, if we add Penny Arcade’s main site to the comparison (below) we can see that their traffic trumps E3’s site by a fairly sizable spread.

Unique Visitors to paxsite.com, e3expo.com and penny-arcade.com

Either way, I’m definitely looking forward to PAX East, and so are the 4-5 friends I have traveling to go to the convention as well. Even some friends from Calgary, Alberta CA are coming to visit me and attend the convention. I’ll be sure to charge my camera as I’m looking forward to seeing the ridiculous (and questionable) costumes that people wear to the convention. Oh the life of a gamer…

About Matt Wilson:
Matt Wilson is the UI/Graphic Designer at Compete.com. Matt is responsible for managing the visual design for the company, working with both the product and marketing teams. Before Matt joined the Compete Team he and his friends founded their own company, Parallel LLC, which worked primarily (but not solely) with the major record labels. Matt hopes to one day become a creative director and/or a skydiving instructor. Connect with Matt on LinkedIn at matt.f.wilson@gmail.com.