Monthly Archives: March 2012

It’s getting late, are you gamifying your email marketing?

You use emails to deliver advertisements, contact new prospects, drive sales, build customer loyalty, and increase brand awareness; as an online marketer, you can’t live without some type of email marketing strategy in place. According to a recent report by Forrester Research, American marketers will spend nearly $77B on interactive marketing by 2016 and almost $2.5B of that will be spent on email marketing alone!

Despite Social Media Campaigns, Games Still Dominate Nabisco’s Referrals

Image from: Nabisco Today is the 100th birthday of the Oreo cookie, and Kraft Foods is pulling out all the stops. Back in February, they launched a limited edition “Birthday Cake” version of the classic treat, in order to gain attention for their big day. On Facebook, Oreo launched their “Celebrate the Kid Inside” interactive campaign. From their Facebook page, users are urged to share their favorite Oreo stories, including

Biebertising – Justin Bieber’s Impact on Fisker Karma

Image from: ecorazzi Everyone’s favorite (or not) pop star turned 18 last week, and what better way to celebrate than with a $100,000 car?! Bieber appeared on the Ellen DeGeneres show to celebrate his b-day where his manager surprised him with a Fisker Karma. What’s a Fisker Karma, you ask? I hadn’t heard of it either. Apparently, it is a very hard-to-get, super luxurious, all electric car. As it turns

Dish: Looking Beyond Wireless Spectrum

Image from: The Next Web AT&T Mobility needs more wireless spectrum.  There really is no mystery in that statement.  Last year, the telecom goliath couldn’t convince the Justice Department and the FCC that buying T-Mobile was an acquisition that, in the end, would benefit consumers.  The result?  A $4 Billion gift to T-Mobile in cash and spectrum rights for a failed deal along with increased pressure to find a partner

The Weekly Pulse

We learned this week that Facebook will be bringing Timeline to brand pages. To help with the transition, Mashable published a guide for business to use in order to make the most our of their new pages. Similarly, we also enjoyed BostonInno’s list of top 7 companies who have successful Facebook Timelines. We loved Mashable’s infographic detailing the most “viral” new sources on Twitter. They must know what they are doing across the

Don’t Want Your Startup to Get Punk’d? Ask Ashton to Invest

Image from: Business Insider It’s no secret that heartthrob Ashton Kutcher has a soft spot for tech start-ups. With more than 9 million Twitter followers and investments in everything from Flipboard to Airbnb it seems that no one is going to get Punk’d if Ashton is investing in your start-up. Looking at Compete.com I compared three (of the many) of Ashton’s investments: Chegg, Hipmunk and Blekko serve different purposes on

Webinar: Ad Effectiveness Tools Can Help!

Image from: Tom Wang/Shutterstock Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior. Sign up here to join us on March 15th from 2-3pm From this FREE webinar you will learn: Compete’s approach to

Attention: The Status of Facebook’s IPO

Image from: mkabakov / Shutterstock Facebook revolutionized the Internet. There is no doubt in anyone’s mind that the social application has drastically altered the way human beings interact. As of February 4th Facebook boasts 845 million users worldwide. On February 1, 2012 (also Facebook’s 8th birthday), Facebook filed for an IPO (initial public offering). The 5 billion dollar IPO is greater than that of Google’s 1.7 billion in 2007 and will