Monthly Archives: March 2012

Gilt Looks To Score Sales From Klout Promotion

In the tech industry it’s common for start-ups to look to one another to start a symbolic relationship. One such partnership, between Gilt Groupe and Klout leveraged member’s social influence and email marketing to sell select items online last week, full email here. With building pressure to go public later this year, Gilt was hoping to score some brand ambassadors, while Klout is always on the prowl for partnerships to

March Madness: Which Teams Are Most Popular?

Image from: Solvod / Shutterstock It’s that time of year again, March Madness is in full swing! Last year, as well as in 2010 , we wrote a posts looking at spikes in traffic and number of searches related to March Madness. We’ve even written about how March Madness has increased traffic to the websites of specific schools, like Butler and Baylor. This year, we wanted to take a look at

Twitter Soars to #20

Image from: Wayne Howes / Shutterstock January was an explosive month for the San Francisco-based startup. Twitter has finally joined the ranks of the top 20 websites in the US and the trend for the real-time messaging service looks promising. The messaging service has recorded enormously positive metrics in January and the company will be looking to gain even more popularity in the upcoming months. The only metric that didn’t

The Weekly Pulse

This week, everyone has been talking about the KONY 2012 mini documentary. The video was published on March 5th and the Invisible Children website saw a huge spike in traffic. The video was highly criticized and Mashable published an article about why creating “slacktivists” isn’t necessarily a bad thing. Didn’t make it to Mobile World Congress this year? AdAge published a list of five mobile tips for marketers who weren’t

#StopKONY Takes the Internet by Storm

Image from: Invisible Children The internet seems to have exploded with both positive and negative support for the non-profit, Invisible Children’s #KONY2012 campaign. Invisible Children’s mission is to end the abduction and abuse of children affected by the LRA (Lord’s Resistance Army) violence and support war-affected communities in East and Central Africa. The #STOPKONY campaign wants to raise awareness about Joseph Kony and his work with the LRA. The viral

The Truth About TrueCar

Image from: TrueCar TrueCar posted dramatic growth through the end of 2011.  But late in the year news coverage went through the roof with a decidedly negative tone. It seemed like each week there was a story about TrueCar either at odds with a state’s Attorney General or with a particular manufacturer. Many were skeptical of TrueCar business practices – use local new car pricing data to determine what’s “fair”

Building New Habits with MyHabit?

Image from: HaveSeen / Shutterstock Even after much of the glamour seems to have gone from the daily flash sales model over the past half year, there are still a number of companies working on carving out their own niches. While the two largest brands, Groupon and LivingSocial, continue to remain at the top of the heap, private sale sites have been able to appeal to their users by creating

February 2012 US Search Market Share Report

Even with leap day, overall search activity declined nearly 7% across all the engines. The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost. Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market. Bing

Top Diet and Fitness Sites that Worked OUT in January!

Image from: Dash / Shutterstock On January 1st each year, the ball drops in Time Square and most of us are full of two things: champagne and resolve. On January 2nd we come up with a list of things we want to change about ourselves in the new year; common resolution themes typically revolve around health, money, and time with family. Given that money and family behaviors are a little

Infiniti JX to Chart New Territory

Acura has sold an average of 45,000 MDX’s per year over the past 5 years and Infiniti has some MDX envy. A keyselling point of the MDX, Infiniti believes, is its packaging including a third row seat—something all Infiniti’s except the industrial-sized Infiniti QX lack. To address that, Infiniti is launching its new Infiniti JX featuring a third row seat. The JX will slot between the QX and smaller FX in

Does Your News Skew Male or Female?

Image from: Odua Images / Shutterstock If you are anything like me you usually get your news from a variety of different sources. As a frequent reader of the NYTimes, BBC and the Boston Globe I don’t have one go to news source. Looking at Compete.com Industry Category > News and Media > News: World, we can see the top 20 sites for world news are: Looking further I compared