Monthly Archives: March 2012

Madonna Fans: Have You Heard of

Image from: Amazon Today marks the launch of Madonna’s new album, “MDNA”, and the artist is taking to social media to generate buzz. Yesterday, Madge teamed up with Jimmy Fallon and hosted a live Facebook chat with fans to answer question about her latest album and this evening Madonna will send her first tweet in a Twitter chat with her followers, all about “MDNA.” What is perhaps most notable about

Sunday Series: Financial Services Top Movers

Image from: Coins Image / Shutterstock This week, we’ve got our latest installment of our new Sunday Series. Below is the list of sites with the highest monthly increase in Unique Visitors from the “General Financial Services” category.

The Weekly Pulse

This week, we heard reports that employers were requesting the Facebook passwords of potential employees. Yikes! This morning, Gizmodo reported that Facebook’s chief privacy officer Erin Egan released a statement warning users not to give our their account information in this obvious invasion of privacy. In fact, Senator Richard Blumenthal is reportedly working on a bill that would make this kind of practice illegal. Thank goodness! Twitter celebrated its 6th

The New JCPenney – How Things Are Going So Far

Image from: Biz Journals JCPenney’s quest to change the department store shopping experience has been hard to ignore.   The iconic retailer has hired Ellen as its new celebrity spokeswoman to tell consumers that prices have been slashed, return policies have been made more flexible and that JC Penney is a cool place to shop. Competitors and industry analysts alike have openly questioned whether such a strategy can be pulled off. 

K. Rose’s Little App Goes to Market, Abandoned After Bringing Home the Bacon

Image from: Pig Image / Shutterstock This past October, I was pumped about  a new iOS application called Oink. It was headed-up by’s founder Kevin Rose, and experienced aggressive growth in the first few seeks of being on the Apple app store,  making it’s brief 5 months of existence bittersweet for highly engaged community members. If you notice, the landing page received a significant bump in daily attention and reach  on Nov 3rd when it

Searching for Style: Where to Turn for Spring 2012 Fashion Trends

Image from: Glamour Color blocking. Bright colors. Bold prints. The weather is heating up here in Boston and it has got me thinking that it is time to put away my winter clothing and has me itching to buy some new things for Spring. But what should I look for? I decided to check the data to see which sites people are turning to learn about the new trends Sees Search Referral Share

Image from: Venture Beat Infographics are all the rage right now and as we continue to do more things online we are surrounded by data. is a site that lets you create your own infographics and tell a story about that data. shows that has seen an incline of visitors since the site was created, but with more than 200K  visitors in November, the site hasn’t seen

Top 10 Gains in Monthly Unique Visitors For February 2012

Image from: Flower Image / Shutterstock Below is the list of sites with the highest percentage of month-over-month growth. Valentines Day and tax season dominate the list, with sites for flowers and e-cards claiming the top two spots.

Job Seekers Find What They Need on Indeed

Image from: Business Image / Shutterstock With millions of job seekers still searching for their next pay check, has established itself as the top dog in the online job search space.  Indeed’s new approach to job hunting has dethroned perennial powerhouses Monster and Careerbuilder. Rather than list jobs on their own site, Indeed directs potential candidates onto the listings where they live, on the hiring company’s website.  While it

The Hunger Games Hysteria

Image from: Perez Hilton There are just three more days until the premier of The Hunger Games and I couldn’t. be. more. excited. It seems like everywhere I turn I see an ad, article, video or something about The Hunger Games so I wanted to see what the Compete data said about the all of the hype. The official Hunger Games site has seen a huge spike in traffic as

Touchdown for Big Game Automotive Ads? [2012 Edition]

Image from: ABC News The 2012 Big Game has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance.  Again in 2012, many advertisers were automakers.  Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term