The Weekly Pulse

Weekly Pulse

Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts?

Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO.

Do you care about your Klout score? Do you think it is a valid measurement of our social influence, or does it just make us more narcissistic? Boston Innovation questions the importance of an individual’s Klout score.

This week we heard that Facebook may be releasing new tools to help advertisers maximize their ROI. According to TechCrunch, these new insights will give advertisers the ability to “Show this to people who are more likely to: [Like my Page] or [Install my app] or [Click on my ad or sponsored story].”

According to Joe Chernov, VP of Content Marketing for Eloqua, the switch to Facebook timeline represents that need for marketers to “humanize” their brands on social media. In order to do so, he published an article over at Mashable detailing 10 steps to help you do so.

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.