Image from: Ann Lewnes
Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the deep levels of personalization that the “digital self” allows for will drive marketing efforts. At Compete, we also love data that can drive better marketing, and I had a chance to attend some informative breakout sessions and amazing keynotes from Arianna Huffington and Biz Stone.
One of the most interesting sessions, Digital marketing optimization: Top tactics for converting visits to leads, gave us some great ideas about site testing and some practical advice and examples courtesy of NetApp‘s Carrie Rushing of what tests we can be running on Compete.com in order to better engage our visitors and create a more personalized experience to help turn visitors into actionable leads.
Adobe also announced some really interesting new projects while we were there including an easy system to help run Twitter contests, a social addition and a predictive marketing addition to the Digital Marketing Suite, and the ability to create social advertising segments in CQ based on Facebook interest categories.
How will your company embrace the concept of the “digital self” to create better marketing? Do you already leverage data and content to deliver personalization to your prospects and customers? If you were at Adobe Summit as well, leave your key takeaways in the comments!
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.