Image from: Amazon
Today marks the launch of Madonna’s new album, “MDNA”, and the artist is taking to social media to generate buzz. Yesterday, Madge teamed up with Jimmy Fallon and hosted a live Facebook chat with fans to answer question about her latest album and this evening Madonna will send her first tweet in a Twitter chat with her followers, all about “MDNA.”
What is perhaps most notable about this album release, however, is Madonna’s new album will be available for purchase at almost half price from startup Fab.com, compared to Amazon and iTunes. The design-oriented flash sales site is fairly new, so I wanted to see what Compete data had to say about it.
Fab.com launched last October, and has since gained 3 million members worldwide and sold one million products during it’s first 9 months of operation. Unique Visitors and Visits to the site show steady growth over the past year which is impressive, as mobile visitors apparently account for 40% of their traffic.
In the coming weeks, it will be interesting to see how “MDNA” will impact traffic to Fab.com. Have you ever heard of Fab.com before? I hadn’t, but I look forward to see how Madge’s social media campaign will or won’t increase awareness about the site. Surely a significantly discounted price will entice Madonna fans to join Fab.com, but how many of them know about this deal?
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.