Image from: Games Image / Shutterstock
I have to admit between my Facebook News Feed, TweetDeck, Barstool Sports, and combing YouTube for new funny cat videos, my workdays at Compete are pretty filled up. However, even with my busy schedule, I always try to make time for online games.
Whether I’m pwning Zombies with my Plants on Popcap, Scrabbling it up on Pogo, or Spinning the Wheel of Fortune for Tokens on GSN, online gaming has become an important break from the daily grind…and I’m not the only one who thinks so.
The Online Leisure Gaming industry has shown 28% year-over-year growth in visitors.
Apart from creating awesome and highly addictive games, how have these Gaming Titans managed to drive such an increase in traffic to their sites?
A quick look into incoming traffic shows the top 3 channels are:
1) Social Media (Facebook)
2) Direct Traffic
So when it comes to leisure gaming sites competing for the 1 billion+ visits per month, they need to do 3 things to solidify their place in the market:
1) Optimize their partnerships, driving as much traffic as they can through Facebook, mobile, etc.
2) Keep developing entertaining and enjoyable games that keep gamers coming back
3) Leverage SEO & SEM around industry specific keywords to capture as much traffic as possible
If you want to learn more about how you can leverage Compete PRO in your business, give me a call. Or at the very least, find me on Words With Friends: btino33 – I need the practice!