The Weekly Pulse

Happy St. Patrick’s Day!

Yahoo made big news this week when they filed a lawsuit against Google for infringing on 10 different patents. Search Engine Watched reported that Yahoo claims Facebook’s News Feed and video content ads are based off of Yahoo’s social networking and online advertising patents.

According to AdAge, 70% of all Facebook activity revolves around photos, whether it be uploading, commenting or even liking them. Thus, they stressed that all marketers should have a “image plan” to engage with their audience.

Pinterest scams have been on the rise lately, and accordingly, Mashable put together instructions to make sure that you Pin safely. Have you encountered any of these scams?

On March 30th, all Facebook brand pages will be switched to timeline. Is your brand page ready for the switch? Check out Search Engine Watch’s list of 4 creative ways to use the new Facebook brand pages.

When you make a phone call and are waiting for your caller to answer, do you want to hear advertisements instead of the ringing sound? Engadget reported that Google recently filed a patent that would replace ringback tones with advertisements.

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.