Etsy’s Page Views Surpass Other Ecommerce Sites

Etsy

Image from: Design Style Guide

It’s no surprise that so many more people are shopping online these days. Aside from accessibility, every type of shop is at your fingertips.

Etsy.com is a crafters paradise, setting it apart from other retail sites, Etsy is not your traditional online shopping experience. The online crafting community allows you to search by color, handmade or vintage materials as well as locally.

I decided to see how Etsy.com is fairing on the web, compared to other ecommerce sites Nordstrom.com, Ruelala.com and Freepeople.com.

UVs to Etsy, Nordstrom, RueLaLa and Free People

Since Nordstrom.com is a mass merchant site, it is no surprise that they have a high number of monthly unique visitors. However, Freepeople.com and Ruelala.com see a similar traffic for a specialty apparel site and exclusive online shopping site respectively.

Looking further at Compete.com we can see that the average stay for visitors to Etsy.com is approximately 8.5 minutes. Looking at Pages/Visit we can see that the average Etsy visitors views approximately 16 pages per visit.

Average Stay and Pages per Visit to Etsy

To gain some perspective, let’s compare this to our other retail sites.

Average Stay and Pager per Visit to NordstromNordstrom.com sees an average stay of approximately 8 minutes and 9 pages per visit.

Average Stay and Pages per Visit to Free People

Freepeople.com sees an average stay of approximately 5.5 minutes and 9 pages per visit.

Average Stay and Pages per Visit to RueLaLa

Ruelala.com sees a similar trend with an average stay of 5 minutes and approximately 10 pages per visit. Which leads us to wonder why people are visiting more pages on Esty.com over these other sites? Are more people buying on Etsy.com or are they merely searching?

About Alyssa Maine:
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.