Image from: S. Miroff / Shutterstock
Yesterday, Britannica announced that that the 2010 Encyclopaedia Britannica will be the last one that is printed in hard copy. Going forward, Britannica will publish content to Britannica Online in lieu of their traditional, 32-volume print edition. In fact, starting yesterday, the company is allowing free access to the Britannica Online.
In a blog post by Jorge Caus, President of Encyclopaedia Britannica Inc., he notes, “In fact, today our digital database is much larger than what we can fit in the print set. And it is up to date because we can revise it within minutes anytime we need to, and we do it many times each day.” All fair points, but my question is: are people really using Britannica Online?
I decided to look at the Unique Visitors and Visits to the site over the past 2 years. They certainly have a very high volume of visitors, wracking up 1,069,660 UV’s in January alone. Traffic varies greatly depending on the season, with highest numbers when school is in full swing, and lower number over winter break and summer vacation.
It will be interesting to monitor traffic to Britannica Online over the next year or so, to see how many people will make the switch from hard-copy to online reference material. What do you think? Was going digital a smart move for Britannica?
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.