Image from: Invisible Children
The internet seems to have exploded with both positive and negative support for the non-profit, Invisible Children’s #KONY2012 campaign. Invisible Children’s mission is to end the abduction and abuse of children affected by the LRA (Lord’s Resistance Army) violence and support war-affected communities in East and Central Africa. The #STOPKONY campaign wants to raise awareness about Joseph Kony and his work with the LRA. The viral video premiered March 5th and has taken the internet by storm. Within days, the video has more than 55 million views and celebrities from Ellen DeGeneres to Rihanna promoting Invisible Children’s #STOPKONY campaign.
Whether you support the movement or criticize the mission or financials of the organization, the sudden increase in exposure is something worth noting.
Looking on Compete.com we can see that since March 5th the website has seen a spike in Daily Reach and Daily Attention.
With approximately 14,000 UVs for the month of January it seems the #STOPKONY video has driven traffic to the site.
Looking further, I searched the keyword “Kony” on Compete.com. The top 10 sites were:
Invisiblechildren.com received approximately 49% search referral share and Youtube.com had an average site referral of approximately 255 million.
For a non-profit that has been around since 2004 the sudden increase is driving people to educate themselves on the issue. With Invisible Children’s goal of #STOPKONY to raise awareness about Joseph Kony and to stop the LRA it looks like the organization is well on its way to doing just that.
-What do you think about the sudden exposure of the Invisible Children organization?
– Do you support the organization?
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.