February 2012 US Search Market Share Report

Search Market ShareEven with leap day, overall search activity declined nearly 7% across all the engines.

February 2012 Search Market Share Report

  • The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost.
  • Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market.
  • Bing experienced the biggest share increase of 0.6ppt’s to now represent 17.6% of the US search market.
  • Both AOL and Yahoo! witnessed its first share gain in months, each increasing its share by 0.1ppt’s.
  • The overall search market – as defined by these 4 engines – saw an -6.9% M-O-M decrease of total search query activity from January 2011.