Monthly Archives: March 2012

The Weekly Pulse

Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care

What do 4G and LTE mean to smartphone shoppers?

Image from: Smartphone Image / Shutterstock Carriers are spending billions of dollars on improving their networks touting 4G and/or LTE. From the carrier perspective they are hoping to transition customers to these newer technology networks as they are less expensive to maintain. From the consumer perspective (at least those with smartphones) this is great news as 4G / LTE networks offer faster data speeds making for a better experience. At

The Digital Self Powers #AdobeSummit

Image from: Ann Lewnes Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the

RT and Fight Injustice #Trayvon #STOPKony

Image from: Existenceisresistance.org Social media has been the culprit behind a lot of recent justice issues. From #KONY2012 to the backlash on Rush Limbaugh’s inappropriate comment, Twitter is where people are going to have conversations on these issues, or at the very least, to share and promote opinions. These issues are complex and I doubt that clicking a link is actually going to solve the complications of women receiving birth

Competition for Students Heats Up Online

Image from: Education Image / Shutterstock With the recent controversy surrounding online & for-profit universities, one would expect a decline in the number of consumers looking to go down the eLearning path for their education needs.  However, while many argue new government regulations designed to impact online powerhouses like University of Phoenix & ITT Tech are too lenient, online schools continue to attract millions of visitors to their sites every

Ebates: A Rising Star in the Coupon and Bargain Space

Image from: Frugal Living When I first heard of Ebates.com, I was skeptical. I thought to myself, “it pays to shop, really?!” Well the joke was pleasantly on me when I received my first check. After all, although a business model where an affiliate shares profits with customers as an incentive isn’t the most intuitive, it makes sense. Given that I’ve been hearing quite a bit of positive buzz about Ebates from friends and

Amazon Deal Does It Again

Image from: Amazon Remember last year when group buying sites were all the rage?  Consumers couldn’t get enough of them, analysts loved talking about them, and retailers feared them.  Well, other than Groupon’s rocky IPO, we haven’t heard a lot about group buying sites recently.  In fact, it seems like consumers are getting bored of them as well.  Since peaking last summer, traffic to the two largest group buying sites

Fashion Star brings increased traffic to Saks, H&M

Image from: NBC With nine seasons of Project Runway behind us, America is clearly ready for a new kind of fashion reality show.  Enter Fashion Star.  Hosted by Elle Macpherson, Fashion Star give 14 designers the chance to win a multimillion dollar prize to help launch their collection.  The twist is that designers pitch their designs to buyers from Macys, Saks Fifth Avenue and H&M each week.  If the buyers

Manning to the Broncos, Tebow to the Jets…

Image from: Business Insider On Tuesday, March 20th, Peyton Manning agreed to a five-year, $96 million contract with the Denver Broncos. On Wednesday, March 21st, Tim Tebow was traded to the Jets and Tebow signed a five-year, $11.25 million contract with the Jets. Manning clearly drew way more money, $80 million more!  From memory, he also drew more TV coverage.  My question, which move drew more online attention?? According to

It’s Not You, It’s Your Tablet

Image from: Tablet Image / Shutterstock Often times while browsing search referral data, I notice that product specific keywords are often among the top drivers to websites month over month. In particular, the ever-popular tablet line has done wonders for traffic to its producers’ websites. In addition to users searching specifically for the iPhone and the iPod, Apple.com benefits greatly from online users searching “iPad”. Of course, the hope among

Hotwire and Carrentals.com Driving Rental Car Success

Image from: Car Keys Image / Shutterstock One of the cheapest ways to travel remains renting a car and driving to your destination – be it a friend’s house, grandma’s or a cheap hotel you found online. Compete investigated the dynamic rental car industry to see who was winning and losing. Market Revving Up The market is healthy; so far in 2012, more people shopped and booked rental cars than