Monthly Archives: February 2012

Google Social is Exploding Online!

Image from: J Corey Davis Now that the dust has settled from the initial launch of Google+ it is time for some analysis of the social network’s functionality and popularity. No doubt people are extremely excited with the new release of Google’s social platform, which links together personalized search, a customizable social network, and the ability to add value to any page on the web with the new and highly

Free Report: Outsmart Your Rivals with Competitive Intelligence

You wouldn’t start a business without the proper knowledge and research into what the market is doing. Why should your marketing strategy for that business be any different? Using competitive intelligence is a crucial component for gauging your marketing performance against the efforts of your competitors. By doing a little research before you develop and build your new marketing strategy, you can see what is working and what’s not for

HerCampus helps Females navigate EveryCampus

Image from: HerCampus Calling all college ladies: HerCampus.com is the up and coming guide for all a college girl’s needs.  From work out tips, to fashion trends, and campus cuties, this site gets detailed and in-depth about all the do’s and don’ts of college life. As a college student, I first heard about this site early last year and I found myself coming back to it often as an increasingly

Oscars 2012, Will Anyone be Watching?

Image from: Tatiana Popova / Shutterstock Now that Super Bowl XLVI has aired (with a home team loss), I’ve been thinking about the next big event for network TV: The 84th Academy Awards. While the trend for Super Bowl viewership has been rising for several years now (the 2011 game was the most watched program in TV history), Oscar’s ratings have been on the decline. After a positive bump in 2010, ratings

3 Key Trends: 2011 Holiday Shopping Recap

Image from: Tatiana Popova / Shutterstock A few weeks ago, we wrote about our Webinar that highlighted shopping trends during the 2011 Holiday Season. Recently, our retail and consumer products senior associate, Debra Arbesman talked to the people at Monetate about some of the trends in the 2011 Holiday Season. This past year, online shopping on promotional days like Black Friday and Cyber Monday increased 20% year-over-year. Debra identifies three key

The Weekly Compete Pulse

It’s the week before the Super Bowl and everyone is gearing up for game day. Mashable notes that many things have changed since the Giants and the Patriots last faced off in 2008 in Super Bowl XLII. Particularly, how social media has totally transformed the marketing strategies behind both teams. Facebook made huge news this week by filing for IPO. This decision revealed a lot of interesting information; for instance,

Komen Aborts Decision to Defund Planned Parenthood

Image from: Africa Studio / Shutterstock You’ve undoubtedly heard the controversy this week about the nation’s largest breast cancer awareness charity, Susan G. Komen for the Cure, deciding to cut ties with health services organization Planned Parenthood. Supposedly based on a recent government investigation of Planned Parenthood, the Komen organization decided to halt their sizable donations to the family planning non-profit. As of this morning, however, Komen decided to flip

Twitter Campaign Amounts to McDefeat

Image from: ABC News If you follow the world of social media at all, you’ve probably heard by now that McDonald’s launched a Twitter campaign last week that didn’t go quite the way they intended. The plan was to promote McDonald’s “Meet the Farmers” campaign by sponsoring a hashtag, #McDstories, and encouraging people to use it to share stories of the good times they’ve had at their local Mickey D’s.

For Smartphone manufacturers “less” is increasingly becoming “more”

Image from: ronstik / Shutterstock With well over a hundred new phones coming out every year it’s no wonder that the smartphone market feels like it’s getting pretty crowded. However, in this world of over-abundance some phone manufacturers appear to be taking another route to success: focusing on ‘hero’ devices that are likely to capture the hearts and minds of a wide range of consumers. Offering a comparatively small range

Bing Is #2 and “Bing Is For #Doing”

Image from: Smart Boy Designs Bing ended 2011 as the second largest search engine in the US.  While Google is still the top used search engine for core web searches, Bing gained the most traction year over year and grew its share of the market by 4.4ppt’s to 16.3% while Google experienced a decline of 3.7ppt’s and now stands at 67.9% of the market. What is driving Bing’s growth? Bing

Battling the Cold and Flu Blues

Image from: Anelina / Shutterstock It’s a balmy 57 degrees here in the northeast corridor and it brought back memories of what it felt like last spring to take my jacket off for the first time and smell the fresh air. It also reminded me that I didn’t suffer from the infamous cold/flu that I typically suffer from in years past. What’s happening in the cold and flu space? Did