Monthly Archives: February 2012

America Jogs on Dunkin’

Image from: Zubada / Shutterstock I have never really believed the phrase “America Runs on Dunkin’.” For one, when running, coffee isn’t really the choice beverage. Two, growing up in California I never saw or ate from a Dunkin’ Donuts. But, after moving to Boston, I quickly saw that Starbucks has a huge competitor in the coffee biz (have you had a small iced hazelnut with cream and sugar?!?). Coffee

Mixed Results for Facebook Among OTAs

Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth.  Facebook today is much like the internet itself was 10 or 15 years go: businesses felt they had to be out there, but often built first and asked questions later. Many Online Travel Agencies (OTAs) have Facebook pages.  To compare their relative successes, Compete first assessed how many

A Music Legend Passes: The Online Community Responds

Image from: Feature Flash / Shutterstock On Saturday, legendary singer Whitney Houston passed away. This morning, Mashable pointed out that we first learned of Whitney Houston’s death via Twitter. In fact, news of her death emerged on Twitter 27 minutes before it was reported on by the mainstream media, yet again proving twitter not only as a social media tool but also as a breaking news source. Houston’s death is clearly

Free Report: Social Media Not Just for Show

Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind? Before you even start to think about diving head first into the social sphere, you must carefully research what’s best for your brand. How do

The Weekly Compete Pulse

We are still a little upset about the Patriots Super Bowl loss this weekend, and accordingly, we were looking for any chance to not talk about the Super Bowl. That’s why we loved AdAge’s comparison of popular political ads, instead of SuperBowl ones. We were also proud that BostonInno declared Boston the 5th Best City to get a job in social media. Their infographic takes into consideration salary ranges as

What’s the Deal with Travel Promotions?

Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed.  Travel is no exception.  With the recession came the advent of more frugal consumers and, in response, more aggressive use of deals.  The increasing use of digital technologies by travel-researching consumers creates a unique opportunity to gauge the impact and effectiveness of promotions. Compete evaluated several airline promotional efforts

Can Offline Engagement Drive Online Change?

Image from: jcjgphotography / Shutterstock This post was co-authored by Ifdy Perez, Community Manager @Razoo Online transactions are on the rise and from online bill pay to credit card applications, supporting non-profits, charities and fundraising are becoming easier with Razoo.com. As a social philanthropist site, Razoo.com provides a platform for people to raise and support funds for various charities and non-profits. In order to empower users with tools that’ll help

Do Acura Fans Care About Jerry Seinfeld?

Image from: Por Homme As a longtime Seinfeld fan, I was excited to see none other than Jerry Seinfeld himself starring in a commercial for the new Acura NSX on Sunday. The commercial follows Seinfeld on his quest to bribe the man in line to receive the first of Acura’s hot new concept vehicles. The spot featured Seinfeld’s classic humor and even included a tribute to the iconic Soup Nazi. I thought

Compete PRO Explained With Donuts

If you haven’t seen the above picture within the last few days, chances are you haven’t been online – and those chances are very slim. No one really knows where this picture started and how it went viral, but viral it has gone, and social media users everywhere seem to get a good laugh out of this poke at all social media sites and users. At one point or another,

Does Cupid still dominate Valentine’s Day?

Image from: littleny / Shutterstock Valentine’s Day is next week, and if you are celebrating, you are in good company.  57 percent of consumers will be celebrating Valentine’s Day this year, up 4 percentage points from last year.  And while this holiday is traditionally for couples, more and more people are using February 14 to show affection for other important people in their lives. In fact, 55 percent of shoppers

Round 2 of Tumblr vs. WordPress vs. Blogspot: FIGHT!

Image from: Mitar Art As a follow-up to a much celebrated blog by Damian Roskill last November I felt it was about time we jump into Round 2 of Tumblr vs. WordPress vs. Blogspot: FIGHT! In addition, to a quick update of the metrics on these platforms, I thought it might be nice to take a look at top blogs from each of these networks. We’ll be taking a look