Monthly Archives: February 2012

Free Report: U.S. Auto Industry: 2011 in Review

Image from: Eric Broder Van Dyke / Shutterstock 2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. In this special analysis, Kantar Media Compete will investigate several of these key 2011 storylines at a market-wide, make, and model level. Download this free whitepaper and you’ll learn: – At

Free Report: Learn Better Business Blogging

You see them everywhere, all the time, offering tips and building brands. Blogs! Blogging isn’t just a way to increase brand awareness. You can ultimately drive revenue through your company’s blog once you know what to do. If you’re just trying to dip your toe into the blogosphere or you already consider yourself a pro, you should never stop striving for better blogging. The Compete Pulse (blog.compete.com) has risen through

A Mild Winter Brings Fewer Searches

Image from: ghido / Shutterstock For most parts of the country, this winter has been relatively snow-free.  Here in Boston, we only had 6.8 inches of snow this January—compared to a whopping 60.8 inches last year. Many people are enjoying the break from harsh winter weather, happy to leave their heavy coats and boots at home. However, others are bemoaning the lack of snow, waiting for that one storm that

Top 10 Gains in Monthly Unique Visitors For January 2012

Image from: iQoncept / Shutterstock Tax season is upon us, and it is apparent in the Fast Movers for January; the top three sites with the most gains in unique visitors were tax-related websites.

The Weekly Compete Pulse

This week we tragically learned that musical legend Whitney Houston passed away, inspiring Jennifer Hudson to perform a beautiful tribute to the late artist at this year’s Grammy awards. Although this year Grammy’s achieved a record high tweets per second, Hudon’s Whitney Houston tribute was so moving that people actually stopped tweeting during her performance, according to AdAge. In other celebrity related news this week, we learned that Facebook it will

Godiva.com vs. Hersheys.com: Whose side were you on for Valentine’s Day?

Image from: Yuri Arcurs / Shutterstock Although it may not be the holiday St. Valentine intended, friends and loved ones alike celebrate February 14th as a day of love, romance, and joy. Even if you don’t have a significant other, Valentine’s Day is that one special day that we all feel entitled to a little or a lot of an infamous guilty pleasure: chocolate. In all shapes, sizes, colors and

What’s Your Social Reputation at the #DigitalDinnerTable?

Do you know where to draw the line between your professional and personal online presence? Join @Compete for our upcoming Twitter Chat! On Wednesday, February 29, 2012 at 1PM EST/10AM PST we will be diving in and discussing what’s so important about our social reputations. We’ll talk about: – How do you build your personal brand? – What’s appropriate to say on social networks? – Is there a difference between your professional

MySpace’s One Million Users: Is More Really Better?

Image from: MySpace The Internet has been a buzz recently with news that MySpace has acquired 1 million users as of December of 2011. Given that they’ve been on the down-swing for past two plus years, one would think this would be an indication that things are turning around. With a new music player in the market, one that includes a Facebook integration, MySpace is clearly moving away from being

January 2012 US Search Market Share Report

Both Bing and Yahoo gained market share this month, while Google’s share declined. The overall picture and trends remain the same – Google Powered engines (Google and AOL) continue to slowly lose traction monthly; while the Bing Powered engines (Bing and Yahoo!) continue to gain momentum.  Google Powered share declined 1.2ppt, while Bing Powered increased its share by those 1.2pppt’s. Google Powered now represents 68.3% of the market and Bing

Grammy Recap: Award Winning Surge in Traffic

Image from: Huffington Post Winning a Grammy Award is obviously an incredible honor for any recording artist. The award comes with lots of bragging rights and more importantly, lots of attention. I decided to check the data from Compete.com to see how wining a Grammy affected site traffic for a few of the winners. Adele Adele cleaned up at the Grammy’s this year; The British-born artist won every single category

MSOs Scrambling for PayTV Solutions

Image from: Kruglov_Orda / Shutterstock With existing players like, Apple TV, Netflix, Hulu, XfinityTV, Boxee, and emerging players like Amazon, the Over-the-Top (OTT) space continues to grow.  Consumers are exposed to more and more options and these options are cheaper! According to a recent Compete survey, 15% of consumers are not at all likely to subscribe to PayTV service in the next 6 months.  This is a powerful number and