With the Launch of its New Web Store, Could The Fancy Overtake Pinterest?


Image from: Meme Creator

If you spend anytime on the Internet at all, you’ve surely heard of Pinterest. In fact, we’ve blogged about Pinterest before. We blogged about the demographics of the site’s users last May, and we have since discussed Pinterest’s business implications, from the way the site affects retailers to its use of affiliate links.

Well, it looks like Pinterest may have some competition in The Fancy, a site that is “part store, blog, magazine and wishlist.” Essentially, The Fancy is very similar to Pinterest in that you can virtually “fancy” images. However, what sets Fancy apart is that now you can actually buy products directly from their site. With investors like Ashton Kutcher and MTV’s founder Bob Pittman, The Fancy is positioned to take a chunk of out Pinterest’s traffic.

Previously, users would have had to travel to a third party site to purchase goods discovered on Fancy, just as you do with Pinterest. However, last Thursday The Fancy launched its own web store which has the potential to beat out Pinterest in terms of functionality. Merchants have the ability to claim items shown on The Fancy, and then when a product is sold, The Fancy will take a cut of the profits. The good news for retailers is, that while Pinterest’s users are predominately female, 60% of The Fancy’s users are men, according to TechCrunch. This means that a wider variety of products have the potential to be “fancy’d” and then bought on the site.

I checked Compete.com to see how the two sites measured up in terms of site traffic. Looking at the UVs, it’s obvious that Fancy still has a long way to go in order to catch up with the user base that Pinterest has already established.

UVs to Pinterest and The Fancy

In order to level the playing field, I wanted to compare the total amount of unique visitors earned by each site in its first 4 months of existence. You can see that users adopted The Fancy much more quickly than they did Pinterest.

UVs in First 4 Months

Secondly, I looked at the average stay to each site during the past 2 years and again, it is a much closer race. You’ll notice that while Pinterest generally has a higher average stay than Fancy, in May 2011 The Fancy beat out Pinterest by a mere 17 seconds.

Average Stay to Pinterest and Fancy

What is most notable, is that The Fancy was able to achieve higher traffic and average stay all before the site’s store was launched. Now that the store is up and running, it will be interesting to see how the two sites perform over the next few months. What do you guys think? Do you think The Fancy will overtake Pinterest? Either way, I can’t get this song out of my head.

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.