Even Angie’s Leg Couldn’t Save the Oscars This Year

Angelina Jolie's Leg

Image from: IBI Times

At the beginning of February, we wrote a post wondering how many people will tune in to watch the Oscars this year. After a 10% drop in ratings in 2011, we were hopeful that 2012 would see an increase in traffic for the Oscars. However, that was not the case.

This year, the Oscars definitely had its stand out moments like Sacha Baron Cohen spilling “ashes” on Ryan Seacrest and who could forget Angelina Jolie’s infamous leg-flaunting pose. In fact, pictures of Jolie’s leg have popped up all over the Internet, which Mashable affectionately termed”legbombing”  and her leg now has a Twitter account, @AngiesRightLeg, with 30,000 followers.

I looked at the Daily Reach to determine how many people were visiting Oscars.org. As you can see from the graph, the numbers are down significantly from last year. In fact, looking at the day of the show last year versus this year, traffic dropped 56%.

Daily Reach to Oscars.org

This data would seem to show that all of this year’s shenanigans couldn’t bring it more traffic to the Oscars. However, The Guardian reported that ratings for the Oscars were up 4% from last year. So if the ratings were up, why was traffic to the website down?

One possibility is that people were turning to other sources to get their Oscars fix. Just as Bekah suggested in our last Oscars post, loads of people took to Twitter to report on the happenings at this years Oscars. Where did you watch the Oscars? Where do you think the traffic went? Let us know what you think!

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.