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2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. In this special analysis, Kantar Media Compete will investigate several of these key 2011 storylines at a market-wide, make, and model level.
Download this free whitepaper and you’ll learn:
|- At a market-wide level, how demand for new vehicles increased to levels not seen since 2006|
|- At a segment level, how elevated gas prices and a blitzkrieg of model launches drove interest in compact cars|
|- At a make level, how sales were impacted by the ability to generate demand and the effectiveness in converting that demand into sales|
|- At a model level, what models led the market in demand and how demand for the Leaf and Volt compared to the Prius|
Tom Lucido is a Sr. Associate at Compete. At Compete, Tom is responsible for client deliverable management for the automotive team. Before Tom joined the Compete Team he worked at J.D. Power and Associates on the production and delivery of Auto Finance and Banking customer satisfaction studies and advisory projects. Connect with Tom on LinkedIn