Free Report: U.S. Auto Industry: 2011 in Review

Chevy Volt

Image from: Eric Broder Van Dyke / Shutterstock

2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. In this special analysis, Kantar Media Compete will investigate several of these key 2011 storylines at a market-wide, make, and model level.

Download this free whitepaper and you’ll learn:

– At a market-wide level, how demand for new vehicles increased to levels not seen since 2006
– At a segment level, how elevated gas prices and a blitzkrieg of model launches drove interest in compact cars
– At a make level, how sales were impacted by the ability to generate demand and the effectiveness in converting that demand into sales
– At a model level, what models led the market in demand and how demand for the Leaf and Volt compared to the Prius

Download U.S. Auto Industry: 2011 in Review today! For more helpful resources, check out our other whitepapers and webinars at Compete.com!

About Tom Lucido:
Tom Lucido is the Director of Client Services at Millward Brown Digital. He is a graduate of the MA program at Wayne State University in Industrial Organizational Psychology. Connect with Tom on LinkedIn