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2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. In this special analysis, Kantar Media Compete will investigate several of these key 2011 storylines at a market-wide, make, and model level.
Download this free whitepaper and you’ll learn:
|- At a market-wide level, how demand for new vehicles increased to levels not seen since 2006|
|- At a segment level, how elevated gas prices and a blitzkrieg of model launches drove interest in compact cars|
|- At a make level, how sales were impacted by the ability to generate demand and the effectiveness in converting that demand into sales|
|- At a model level, what models led the market in demand and how demand for the Leaf and Volt compared to the Prius|
Tom Lucido is the Director of Client Services at Millward Brown Digital. He is a graduate of the MA program at Wayne State University in Industrial Organizational Psychology. Connect with Tom on LinkedIn