January 2012 US Search Market Share Report

Search Market Share

Both Bing and Yahoo gained market share this month, while Google’s share declined.

Jan US Market Share

  • The overall picture and trends remain the same – Google Powered engines (Google and AOL) continue to slowly lose traction monthly; while the Bing Powered engines (Bing and Yahoo!) continue to gain momentum.  Google Powered share declined 1.2ppt, while Bing Powered increased its share by those 1.2pppt’s.
  • Google Powered now represents 68.3% of the market and Bing Powered has 32.5% of the market.
  • Bing experienced the biggest share increase of 0.7ppt’s to now represent 17% of the US search market.
  • Yahoo! witnessed its first share gain in 4 months, currently owns 15.5% of the market.
  • Google experienced a decline, and now accounts for 66.7% of the market.
  • AOL’s share remained flat.
  • The overall search market – as defined by these 4 engines – saw an 4.9% M-O-M increase of total search query activity from December 2011.