Grammy Recap: Award Winning Surge in Traffic

Adele Grammy

Image from: Huffington Post

Winning a Grammy Award is obviously an incredible honor for any recording artist. The award comes with lots of bragging rights and more importantly, lots of attention. I decided to check the data from to see how wining a Grammy affected site traffic for a few of the winners.


Adele cleaned up at the Grammy’s this year; The British-born artist won every single category she was nominated for, including Album of the Year, Record of the Year and Song of the Year. Looking at traffic to Adele’s website,, you can see there is a huge spike in the number of visitors on Sunday.

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Chris Brown

Per usual, Chris Brown was a source of a lot of controversy. Brown’s appearance at the Grammy’s included two performances and ultimately winning the award for R&B Album of the Year. Many, including actor Wil Wheaton and country singer Miranda Lambert, believed that Brown was undeserving of a Grammy, because of his 2009 assault on then-girlfriend Rihanna.

It appears as though Brown hasn’t learned to keep his rants off of Twitter either, the R&B artist took to the social network to send a message to his critics. He went on a several-tweet rampage responding to doubts about his award. Although the tweet has since been deleted, Mashable managed to grab a screen capture providing evidence of Brown’s tweet wherein he told critics to “F*** Off.”

It appears as though all press is good press though, as traffic to Chris Brown’s website,, also spiked on the night of the show.

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Foo Fighters

The Foo Fighters saw the most dramatic spike in traffic compared to some of the other artists. The Foo Fighters took home several Grammy’s on Sunday night one for  Best Rock Song, Album and Performance. As you would expect, their website also saw a Grammy-sized increase in Daily Reach.

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Kanye West

Although the artist was nominated for seven and awarded three Grammy’s this year, Kanye West was noticeably absent from the awards show this year. Some have speculated that West skipped the Grammy’s because he felt he should have been nominated for Album of the Year. Regardless, his website also received an uptick in Daily Reach, proving that you don’t even need to be present at the Grammy’s in order to generate buzz.

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About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.